We’ve tried to feel the love. We’ve tried to pop and sizzle. Now with a sense of wonderment, the Department of Tourism has hit on a new idea:
In a statement today, Director of Tourism William Griffith emphasised the new strategy highlights one of Bermuda’s strongest selling points – paradise in under two hours. “The proximity message is key to our strategy in driving visitation to Bermuda this summer,” he said.
What’s old is new. Check out the proximity “new idea” from the 1930s:
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